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Bandsintown Pro for Venues
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Creating Retargeting Audiences & Adding Marketing Pixels
Creating Retargeting Audiences & Adding Marketing Pixels
Updated over a week ago

How it works

Marketing pixel integration on Bandsintown Pro helps venues stay connected with your audience even after they leave your page, increasing the chances of conversion, while conversion tracking helps venues gain valuable insights into campaign performance to optimize future strategies accordingly.

Paid Pro venues can take advantage of valuable audience retargeting and conversion tracking capabilities by connecting marketing pixels from any of the major platforms to both Venue pages and event pages.

Upgrade to enable pixel integration, conversion tracking and advanced insights.

Creating Retargeting Audiences

First, add your marketing pixels into Bandsintown Pro before creating a retargeting audience.

Be sure to regularly monitor the performance of your retargeted ads and adjust your audience criteria as necessary for the best results.

Create a Retargeting Audience on Meta

Bandsintown Pro offers retargeting options based on fans’ interactions on the web as well as with email fan alerts. The maximum allowed data retention window is 180 days.

1. Visit the Meta Business Settings page

2. From the top left, click the menu icon and then select Audiences.

3. Click Create Audience and then Custom Audience from the dropdown.

4. Under Sources, choose Website to target users based on their interactions with websites where the pixel is installed or choose Offline Activity to target users based on their interactions with email alerts.

5. Name your new audience and define parameters for the visitors you want to retarget.

Recommended options for the Website source:

  • Combine your Bandsintown web visitors with your website and/or ticketing visitors into one audience.

  • Create a dedicated audience for all of your Bandsintown web visitors.

  • Create more granular audiences using parameter filters such as URL.

Recommended Options for the Offline Activity Source:

  • Create a dedicated audience that will collect all user data who have interacted with your email fan alerts.

  • Create more granular audiences using parameter filters such as venue_name, venue_id, event_id, event_date, email_event, email_category, artist_names, and event_title.

6. Click Create Audience after setting your desired criteria, and your retargeting audience will be saved and ready for use in your Meta ad campaigns.

PRO TIP: Our integrated system automatically triggers Meta Pixels from your email campaigns, extending the reach of your retargeting efforts and ensuring a cohesive and effective marketing strategy across multiple touchpoints.

Create a Retargeting Audience on Google Ads

1. Access your Google Ads account, click Tools & Settings, and choose Audience Manager from under Shared Library.

2. Click +, select Remarketing, and then choose Website Visitors. This will allow you to target users based on their interactions with websites where the pixel is installed.

3. Name your new audience and define parameters for the visitors you want to retarget.

Recommended options:

  • Combine your Bandsintown web visitors with your website and/or ticketing visitors in one audience.

  • Create a dedicated audience for Bandsintown web visitors.

4. Once you're satisfied, hit Save. Your retargeting audience is now ready for use.

Create a Retargeting Audience on TikTok ads

1. Access your TikTok Ads Manager and click Tools on the top menu.

2. Find Audience Manager under the Audience list of options.

3. Click Create Audience towards the top left.

4. Select Custom Audience and then Website Traffic. This will allow you to target users based on their interactions with websites where the pixel is installed.

5. Name your new audience and define parameters for the visitors you want to retarget.

Recommended options:

  • Combine your Bandsintown web visitors with your website and/or ticketing visitors in one audience.

  • Create a dedicated audience for Bandsintown web visitors.

6. Once you're satisfied, hit Confirm. Your retargeting audience is now ready for use.

Create a Retargeting Audience on X/Twitter

1. Access your X Ads Account and click Tools on the top menu.

2. Click Audiences.

3. Click Create Audience towards the top right.

4. Select Website Activity. This will allow you to target users based on their interactions with websites where the pixel is installed.

5. Name your new audience and define parameters for the visitors you want to retarget.

Recommended options:

  • Combine your Bandsintown web visitors with your website and/or ticketing visitors in one audience.

  • Create a dedicated audience for Bandsintown web visitors.

6. Once you're satisfied, hit Create Audience. Your retargeting audience is now ready for use.

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