Adding Marketing Pixels
Updated over a week ago

Premium subscribers can plug in marketing pixels to stretch your spend further with audience retargeting, additional insights and conversion tracking capabilities to help you refine future marketing efforts to the right audience.

Add your marketing pixel IDs to Bandsintown Pro

2. Go to the Pixels tab

3. Add your pixel IDs

4. Click Save to confirm and activate your pixel integrations

Reference the below examples to ensure the correct formats are being used for each ID.

  1. Google Analytics 4 Measurement ID: ‘G-12ABCDE345F’

  2. Google Ads Tag ID: ‘12345678912’

  3. TikTok Ads Pixel ID: ‘ABC123XYZ456DEF789’

  4. X Ads Pixel ID: ‘a1b2c’

PLEASE NOTE: Changes may take up to 24 hours to be reflected on the platforms you’d like to integrate with.

Locating your pixel IDs

Google Analytics 4 Measurement ID

First, ensure you already have an established Google Analytics 4 property and a web stream of your venue. If you're new to Google Analytics, take a moment to set up a property before proceeding.

1. Access the data streams of your property: Head to the Data Streams section of the property you wish to connect.

2. Locate your web data stream: From the list of available streams, choose the web Data Stream you're using for your venue.

3. Find and copy your measurement ID: Navigate to the Web Stream details section and take note of your Measurement ID.

Google Ads Tag ID

First, ensure you have an active Google Ads account. If starting from scratch, create a Google Ads account before diving into the steps below.

1. Login to Google Ads: Access the Google Ads platform using your credentials.

2. Navigate to Tools & Settings: At the top right corner of your dashboard, find and click on the 'Tools & Settings' icon, resembling a wrench.

3. Access 'Setup’: In the unfolding menu, locate the 'Setup' section.

4. Select 'Google Tag': In the 'Setup' options, click 'Google Tag'.

5. Find Your Google Ads Tag ID: Within the ‘Configuration’ tag, your Tag ID should be displayed, presented as "AW-XXXXXXXXXX." Copy the digits portion only for this ID correctly.

TikTok Ads Pixel ID

First, ensure you have a TikTok Ads Manager account and TikTok Pixel. If you're starting fresh, set up a TikTok Ads Manager and TikTok Ads Pixel before proceeding with the steps below.

1. Log into your TikTok Ads Manager: Begin by accessing your TikTok Ads Manager with the appropriate credentials.

2. Navigate to Tools: Once logged in, you'll see a 'Tools' tab on the top menu. Click on it.

3. Click on 'Events': Within the dropdown menu of 'Tools', you should find 'Events' under the ‘Management’ list of options. This is where TikTok Pixels are managed.

4. Access Your Pixel: Here you'll see a list of your available Pixels. Click on the desired Pixel that you wish to integrate with Bandsintown Pro.

5. Identify and Copy Your Pixel ID: On this page, right below the Pixel's name, you should see your unique Pixel ID. Make sure to copy this ID correctly.

X Ads Pixel ID

First, ensure you have an X Ads Manager account and X Pixel. If you're starting fresh, set up a X Ads Account and X Ads Pixel before proceeding with the steps below.

1. Log into your X Ads Account: Begin by accessing your X Ads Account with the appropriate credentials.

2. Navigate to Tools: Once logged in, you'll see a 'Tools' tab on the top menu. Click on it.

3. Click on 'Events Manager': Within the dropdown menu of 'Tools', you should find 'Events Manager' option. This is where X Pixels are managed.

4. Access Your Pixel: Here you'll see a list of your available Pixels. Click on the desired Pixel that you wish to integrate with Bandsintown Pro.

5. Identify and Copy Your Pixel ID: On this page, right below the Pixel's name, you should see your unique Pixel ID. Make sure to copy this ID correctly.

Meta Ads Pixel ID

First, ensure you have a Meta Business Suite account and Meta Pixel. If you're starting fresh, set up a Meta Business Suite, Ad Account, and Meta Pixel before proceeding with the steps below.

1. Visit Meta Business Settings Page: Begin by accessing your Meta Business Settings page.

2. Navigate to 'Datasets': On the left-hand menu, find and click on 'Data Sources', then proceed to the 'Datasets' option.

3. Choose Your Dataset: Out of the Datasets associated with your account, select the one you wish to integrate with Bandsintown Pro or create a new Dataset.

4. Identify and Copy Your Dataset ID: Within the ensuing page, your unique 'Dataset ID' should be visible near the top, right below your Dataset's name. This is your Meta Pixel ID. Make sure to copy this ID correctly.

5. Generate and Copy an Access Token: Within your dataset Settings page, locate “Generate Access Token” under the Conversion API section of the page. This is your Meta Conversion API Token. Make sure to copy this Token correctly.

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