Paid Pro venues can take advantage of valuable audience retargeting and conversion tracking capabilities by connecting marketing pixels from any of the major platforms. Upgrade to enable pixel integration, conversion tracking and advanced insights.
First, add your marketing pixels into Bandsintown Pro before creating a retargeting audience.
Be sure to regularly monitor the performance of your retargeted ads and adjust your audience criteria as necessary for the best results.
Create a retargeting audience on Google Ads
1. Access your Google Ads account, click Tools & Settings, and choose Audience Manager from under Shared Library.
2. Click +, select Remarketing, and then choose Website Visitors. This will allow you to target users based on their interactions with websites where the pixel is installed.
3. Name your new audience and define parameters for the visitors you want to retarget.
Recommended Options:
Combine your Bandsintown web visitors with your website and/or ticketing visitors in one audience.
Create a dedicated audience for Bandsintown web visitors.
4. Once you're satisfied, hit Save. Your retargeting audience is now ready for use.
Create a retargeting audience on TikTok Ads
1. Access your TikTok Ads Manager and click Tools on the top menu.
2. Find Audience Manager under the Audience list of options.
3. Click Create Audience towards the top left.
4. Select Custom Audience and then Website Traffic. This will allow you to target users based on their interactions with websites where the pixel is installed.
5. Name your new audience and define parameters for the visitors you want to retarget.
Recommended Options:
Combine your Bandsintown web visitors with your website and/or ticketing visitors in one audience.
Create a dedicated audience for Bandsintown web visitors.
6. Once you're satisfied, hit Confirm. Your retargeting audience is now ready for use.
Create a retargeting audience on X/Twitter
1. Access your X Ads Account and click Tools on the top menu.
2. Click Audiences.
3. Click Create Audience towards the top right.
4. Select Website Activity. This will allow you to target users based on their interactions with websites where the pixel is installed.
5. Name your new audience and define parameters for the visitors you want to retarget.
Recommended Options:
Combine your Bandsintown web visitors with your website and/or ticketing visitors in one audience.
Create a dedicated audience for Bandsintown web visitors.
6. Once you're satisfied, hit Create Audience. Your retargeting audience is now ready for use.